Smith Jones Solicitors have demonstrated their ethical and professional credentials by becoming signatories of the ‘Ethical Marketing Charter’, a new industry-led initiative that aims to promote best practice and remove rogue operators from the personal injury sector.
Signatories of the Charter make a commitment to stand firmly against nuisance marketing including inappropriate and misleading advertising, cold calls, spam texts and emails.
The Personal Injury sector is often singled out particularly in relation to the unethical buying and selling of accident data. The Charter allows signatories to make a stand against these practices, pledging their stance against the misuse of accident data to pressure people into making a claim.
Firms signing the Charter also commit to eradicating the inducement of personal injury claims by making false or misleading promises in their advertising, ensuring that they are clear and upfront about any exclusions to no win, no fee.
The Information Commissioner’s Office (ICO) received 180,000 cold calling complaints in the last year alone with consumers often left feeling harassed and frustrated by these inappropriate forms of advertising. Even more concerning, independent research carried out in support of the Charter highlights that 66% of people are not confident on where to go to report nuisance calls.
Paul Smith, Director at Smith Jones said “The Ethical Marketing Charter allows professional firms to come together and counter years of negative publicity generated by the bad practice of others, taking positive action to restore the reputation of the sector and encouraging firms to protect consumers by ensuring access to justice for genuine claimants in spite of the negative impact of rogue operators.”
In addition to Personal Injury firms backing the Charter, it is also gathering the support of influential Parliamentarians and Regulatory bodies.
Jonathan Wheeler, the President of the Association of Personal Injury Lawyers (APIL), has given his backing to the charter and welcomed it as an important step forward in the fight against nuisance marketing.